BYTHEWAY
E-COMMERCE
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Location:
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International product
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Industry:
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Goods and services
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Technologies:
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Python (Django)
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Vue.js 2 (Nuxt.js)
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HTML/CSS
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Team:
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5 specialists
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Solution:
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Web version of the marketplace
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HOW BYTHEWAY WAS DEVELOPED
Our team has developed ByTheWay mobile apps for IOS and Android platforms in the past. But this was not enough to cover the entire market. Experience has shown that part of the target audience prefers to use websites without installing software on their smartphone. Therefore, to increase the profitability of the business, it was decided to launch a web version of the platform with expanded functionality. The point is to satisfy all user needs within one platform: from searching for the right product to ordering a delivery service.
Implementing such an idea is not a big challenge for our team, but the question remained - how to create a solution that will technically surpass competitors. Therefore, before starting development, we immersed ourselves in a thorough study of the market and its main players, while simultaneously maintaining contact with the client to discuss innovative ideas.
When the basic concept of the web platform was formed and approved, we began to turn it into reality. The development process followed the iterative Scrum methodology and consisted of eight main stages:
Market analysis
Design
UX/UI design development
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Implementation of the Frontend part
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Improvement of the backend part
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Testing
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Launching the platform on client servers
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Support and development
To optimize the budget, in the web version of the service we proposed using the same server part on which ByTheWay mobile applications run, but with appropriate modifications. In addition to the financial side, we justified our choice by the following:
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The functionality of the applications and the browser version overlaps in many ways.
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Thanks to one backend, users have the opportunity to use one personal account to work in all versions of the product, which is quite convenient.
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A single backend allows you to administer applications and the web version of the product using one admin panel.
SEO OPTIMIZATION
During the development of the ByTheWay web platform, we realized the importance of its SEO optimization at a technical level. Therefore, understanding how search engine algorithms work, we took the following steps:
To develop the backend, we chose the reactive framework Vue.js, which ensured high page loading speed.
Added the ability to change metadata for each page to the admin panel.
We implemented a blog to publish feature articles and saturate the site with targeted key queries.
IMPROVEMENT OF THE ADMINISTRATOR PANEL
As we have already said, the client can use a single admin panel to manage the web platform and mobile applications. However, since the functionality of the site was expanded, the capabilities of the admin panel also needed to be improved. Here's what was done:
A new “Blog” section has been added with functionality for managing articles.
Added ad database.
A functionality has been created to manage TOP ads.
A new “Ads” tab has been integrated into the user card.
New settings for SEO optimization have been introduced.
MAIN FEATURES OF THE BYTHEWAY WEB PLATFORM
ByTheWay provides users with extensive functionality to manage advertisements, routes and packages. We invite you to consider the main features of the web platform in more detail:
Fast registration and authorization. To register on the site, users can use the standard method and fill in the data manually and log in in one click using an existing Google, Facebook, or Apple ID account. To achieve this, our team completed all the necessary integrations.
Personal Area. In his personal account, the user can change contact details and personal information, indicate the preferred language of communication, view “Favorites”, and also monitor his own advertisements, parcels and routes.
Ads. After authorization, the user can place an unlimited number of advertisements, which, after verification, will be added to the general listing. To ensure a comfortable search for products in the general list, we have implemented an extensive filter system.
Placement in the TOP. To highlight your ad and increase the chances of selling a product, the user can use the paid function and place his offer in the “TOP ads” block, which is located above the main list. Similar functionality is implemented in the “Parcels” section.
Chat with an automatic translator. Since ByTheWay is an international platform, we have integrated an automatic translator into the chat. Thanks to this, users immediately receive messages in the language that was specified as preferred in their personal account.
Possible delivery options. The function has been added to the ad card and allows you to instantly select a driver who will deliver the goods along the specified route.
Routes. A database of drivers and the routes they follow, where you can choose the optimal carrier for your parcel.
BYTHEWAY RESULT
Our team continues to work on the development of the ByTheWay service. After the successful launch of mobile applications, we also created a web version of the product, additionally equipped with bulletin board capabilities.
The release of the ByTheWay web platform has already taken place, and now we are focusing resources on increasing its efficiency through the implementation and implementation of new functionality.
